Africa’s creative sector is valued at about USD 60 billion and could reach USD 200 billion by 2030. This more than three times its current size. On, the Swiss sportswear brand, and Rolling Stone Africa have launched the Voices in Motion Creative Summit to support that growth. The week-long event brings creators and industry experts together to share ideas and build useful connections. Their shared goal is to help the African creative economy turn talent into steady, sustainable work.
Why the African Creative Economy Matters
Music, fashion, sport and contemporary culture from Africa are winning attention around the world today. That recognition is changing how the continent is seen, and it is opening doors for new business. In Kenya, the creative economy contributes 5.6 percent of GDP. This is according to the Kenya National Bureau of Statistics, and it employs many young people and women. The government wants to lift that share to 10 percent through policy support, the Creative Economy Bill and private-public partnerships. Reaching that target would nearly double the sector’s current weight in the economy. The African creative economy looks well placed to help.
Platforms that Connect Voices to Audiences
Growth needs more than talent, because creators also need places where their voices can be heard. Platforms that connect local storytellers with global audiences can help good ideas travel further. This helps the African creative economy grow. Navalayo Osembo, Director of Africa at On, said the initiative aims to encourage collaboration and support the continued growth and visibility of African creative talent. She added that On wants to provide a space for these conversations.
Throughout the week, creators will look at the challenges they face and explore new ways to work together. Sessions will ask how investing in the sector can turn creative talent into lasting income for creators. Conversations with industry leaders will also explore how authentic storytelling can amplify African perspectives across sports, music and culture. If those ideas take root, the African creative economy could help the world see Africa through African eyes.
