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Vertiv launched the Vertiv CoolCenter Immersion cooling system across Europe, the Middle East, and Africa [EMEA]. This move underscores how the growing demand for artificial intelligence [AI] and high-performance computing [HPC] is redrawing the boundaries of data center design.
Immersion cooling, once a niche technology, is gaining momentum as data centers grapple with escalating thermal loads that air-cooling systems can no longer manage efficiently. By submerging entire servers in dielectric fluid, the Vertiv CoolCenter Immersion achieves uniform heat removal across all components. It supports compute densities between 25 kW and 240 kW per system.
According to Sam Bainborough, Vertiv’s EMEA vice president of thermal business. The shift toward AI-driven workloads is forcing operators to rethink long-standing infrastructure paradigms. “Immersion cooling is playing an increasingly important role. AI and HPC deployments push thermal limits far beyond what conventional systems can handle.” He said, framing the technology as both a response to and an enabler of the next era of compute performance.
AI Demands Force Vertiv’s Immersion Cooling Expansion
The system’s modular design offered in self-contained and multi-tank configurations integrates dual power supplies, redundant pumps, and real-time monitoring via a touchscreen interface and building management system [BMS] connectivity. Vertiv emphasizes that the architecture not only ensures high cooling availability but also opens opportunities for heat reuse. It aligns with broader sustainability targets and data center efficiency metrics across EMEA.
While the launch reinforces Vertiv’s technical depth in liquid cooling. It also speaks to a wider industry shift. Data center operators are increasingly evaluating total cost of ownership and environmental impact rather than relying solely on legacy air-cooling designs. Analysts note that immersion cooling could become a key differentiator as operators look to balance AI-scale compute performance with power efficiency and regulatory pressure on energy consumption.
Vertiv is positioning its Liquid Cooling Services as an end-to-end offering from system design and installation to lifecycle optimisation. They suppor multiple architectures including rear-door heat exchangers and direct-to-chip cooling.
