Safaricom received three prestigious awards for gender inclusion, financial innovation, and e-commerce at the USAWA Awards. This reaffirmed its leadership in driving meaningful change for customers and communities.
The USAWA Awards, hosted by the National Gender and Equality Commission [NGEC]. It honored Safaricom’s Board of Directors for promoting gender-balanced leadership by appointing five women to its 2024 Board. The recognition highlights Safaricom’s ongoing commitment to diversity, equity, and inclusion at the highest level of governance.
“This recognition is a reflection of who we are and where we are headed.” Said Dr. Peter Ndegwa, CEO, Safaricom Plc. “Diversity and inclusion for us are important to building a business that scales with purpose. We are proud of the progress we have made and remain committed to nurturing leadership that represents all voices.”
Tunza Simu
In the fintech space, the M-PESA Financial Services Insurance Squad built Safaricom’s device insurance solution. Tunza Simu, which won the 2025 InsurTech of the Year at the African Insurance Awards. Beating a competitive field of Africa’s boldest insurance innovators. Tunza Simu earned praise for using technology, trust, and relevance to simplify access to insurance
The solution provides clients with a simple and affordable method to insure their mobile devices directly through M-PESA, strengthening Safaricom’s goal to tailor financial services to everyday needs.
Safaricom’s e-commerce platform Masoko also emerged as the Gold Winner in the Best Mobile Devices and Accessories E-Commerce Store category at the 7th Kenya E-Commerce Awards. The award acknowledges Masoko’s outstanding ability to create a trustworthy and user-friendly shopping experience for the tech-savvy mobile consumers.
“These recognitions serve as a strong reminder of our team’s commitment to impactful innovation,” remarked Dr. Ndegwa, “Whether it’s creating inclusive boardrooms, introducing everyday insurance or revolutionising online shopping for Kenyans, our priority stays consistent: to address the changing needs of our customers with integrity, empathy and courage.”
