Safaricom, in partnership with Huawei, has launched VybCall, Kenya’s first Video Ring Back Tone [VRBT] service evolving the popular Skiza experience with short-form videos that play to callers while they wait for a call to be answered.
“At Safaricom, we are constantly exploring new ways to give our customers choice and control through targeted experiences. The launch of Kenya’s first Video Ring Back Tone service is one way we are transforming daily moments creatively, buttressing our commitment to innovation,” said James Maitai, Chief Technology & Information Officer, Safaricom.
“VybCall will help the amazing creatives in Kenya, which is just one of the many ways that Huawei works with our partners to develop innovative technologies which improve customer experience and drive economic growth,” said Gavin Gao, CEO, Huawei Kenya.
What VybCall Offers
- Short-form videos to personalize the caller waiting experience.
- Curated content options, including opportunities for creators and brands.
- A fresh twist on traditional ring back tones, building on nearly 20 years of Skiza.
Availability & How to Activate
- Devices: Safaricom Neon range; select Samsung and OPPO models; Xiaomi Redmi A series; Vivo support planned Q2 2026.
- Activate: Dial *860# on a compatible device or set up via the Safaricom App at vybcall.safaricom.com.
Why It Matters
- First in Africa: Kenya becomes the first African market to introduce VRBT.
- For creators & businesses: New monetization possibilities and a novel way to turn caller wait time into a marketing moment.
- For customers: More ways to express personality and enhance everyday interactions.
