This year, #YearOnTikTok 2024 transformed culture, community, and business across Kenya and East Africa, empowering creators to share stories, celebrate heritage, and grow successful ventures.form empowered creators to share their stories, celebrate culture, and build thriving businesses.
Creativity Driving Change
Kenyan creators used TikTok to inspire and educate, here are some of YearOnTikTok 2024 creators:
Dennis Ombachi [@theroamingchef] shared mental health journeys alongside culinary art.
Hezron Asewe [@godwinthenewsman] turned Kenyan traditions into interactive lessons.
Dr. Ann Mwongela [@mindclaritycentre] offered vital mental health advice.
Priscilla Karanja [@tr.cillah] made learning fun with #TeachersOnTikTok.
Rukia Bulle [@rukia_bulle] gives a behind-the-scenes glimpse into the world of journalism. Through her unique storytelling, she simplifies the complex world of news reporting, showing her followers what it takes to craft a compelling story from the ground up.
Roy Kanyi [@roy.kanyi] is a tech influencer and educationist. He uses his platform to simplify the tech world for everyday users. His reviews on gadgets and tech products have helped his audience make informed choices in an increasingly digital world.
Boosting Businesses and Entrepreneurs
Small businesses flourished:
Shiquo HiiStyles [@shiquo4] turned TikTok into a marketplace.
Cherie Kihato [@cheriekihato] expanded her brand across borders.
Amos Ngahu [@moneygossip] simplified financial literacy.
Dreadlocks Nairobi [@dreadlocksnairobikenya], led by Mwangi Muthoni, has grown into a movement thanks to TikTok. What started as a hairdressing service turned into a viral business sensation.
Ann Muhia [@anne_muhia] shared entrepreneurial lessons.
Shaping Global Trends
Cultural creators brought Kenyan stories to the world:
Ayuni Nyapolo’s [@mama_jabidii], viral song united audiences globally.
Owino Suzan [@suehowino] has taken the #FoodTok world by storm, using her cooking to showcase authentic Kenyan dishes.
Claire Wamboi [@juneclairedontre] built a film-loving community.
Bite Buddies [@bitebuddies1] is a food lover’s paradise. This channel unveils the secrets behind Kenya’s best street food spots, bringing hidden gems into the spotlight and showcasing the country’s vibrant food culture.
Kantel Mdagliz and Manna Zoggo [@wadaglizke], gave voice to social movements.
Rajvir Soin [@adventuresingh] uses TikTok to amplify Kenya’s stunning travel destinations, taking his followers on a journey across the country and showing them the beauty that lies just beyond the beaten path.
Adam Sebastian Fempe [@fempe], a travel creator from Tanzania, has built a loyal following by conducting public interviews with tourists, offering a unique glimpse into Kenya’s tourist hotspots from the perspective of global travellers.
Connie Nganga [@.boina] is a food influencer who’s making waves by uncovering the best and most affordable places to eat in Nairobi. Her content is a must-watch for anyone who wants to explore the city’s culinary scene.
Sean Mwaniki [@sean.mmg], a musician and dancer, has turned his famous song “Magi Magi” into a viral sensation, building a brand that resonates with audiences through catchy tunes and energetic performances.
Onesimus [@onesimusmuzik1], from Malawi and representing East Africa in the global music scene, gained international recognition with his hit song “Controller,” which even earned a Grammy nomination. His music continues to break barriers and reach global audiences.
Revolutionizing Sports Engagement
TikTok transformed how fans connect with sports:
Fanuel John Masamaki [@zerobrainer0], one of the most followed Tanzanian creators on TikTok, uses his platform to create hilarious football content that resonates with millions of fans, making him a standout in the #SportsOnTikTok community.
James Ndege [@boxtoboxregista] has built a massive following by providing football fans with up-to-the-minute highlights, ensuring no one misses a match. His dedication to the sport has earned him a loyal community of sports enthusiasts.
As 2024 ends, TikTok celebrates the creativity and resilience of its East African community. The journey continues, with more inspiration, connection, and impact on the horizon for 2025. #YearOnTikTok 2024
